In Part 1, we established that a mobile-friendly website is critical. For over a year, there are more Google searches on phones, than pads, laptops and desktops combined. “Nuff said”.
In Part 2, We took a look at creating relevant, holistic, consumer focused content and how that integrates with SERP (Search Engine Return Pages).
In Part 3, We saw how to take advantage of universal search and how media needs to be indexed so Google knows what it is, and how this all helps overall website SEO.
In Part 4, We know that Google loves “dynamic websites” which are those that have fresh, updated content on a regular basis. and how website freshness matters to search engines.
This is the 5th and final post on our 5 SEO best practices in 2016, and how Web It 101 can bring life to your online presence. These are called Google Best Practices. And it’s what Web It does for clients, day in and day out. Are these all new to you? Then shame on you for not following the rules. We do it “by the book”. No overstated promises. No shady backlink buying. No outsourcing overseas. Just hard work and results.
5 SEO Best Practices for 2016
Content Marketing, SEO and Social Media
It’s our hope that as a business owner you don’t fall for the “Guaranteed Top Ranking on Google!” hype that is based on buying low-to-no-quality links that quickly catches Google’s eyes, leading to ranking penalties, chaos and despair and even more money spent de-listing those links. There is a better way.
In addition to being across the board in Universal Search, properly tagging your media, keeping your business website as fresh as you can with regular updates, and making sure your webpage is mobile responsive; there is one more thing you can do to increase your presence on Google, Bing, and Yahoo searches.
Google has said that having active social media does not affect your website ranking. Bing has gone on record that is does positively effect your search ranking. Either way….it’s a good idea to be active on social media, for nearly every type of business.
But what happens when you combine Social Media with Content Marketing and SEO? Much like combining liquid oxygen, kerosene and a spark got the Saturn 5 rocket to the moon, combining Content Marketing, SEO and Social Media together makes a powerful combination. But leave any one of those out, and you’ll still be sitting on the launch pad.
5 SEO Best Practices for 2016 – Content Marketing, SEO and Social Media
With the organic online marketing ecosystem growing, it’s no surprise that SEO, social media, and content marketing are finding themselves falling under the same umbrella. When these three are working together in sync, they help acquire customers and increase traffic to your website through valuable, relevant content. To make an organic digital marketing plan that works towards your company’s goals, it’s important to know how content marketing, social media and SEO all fit into the exact same strategy.
Social shares are the new “link building”
One of the many factors that contributes to a high ranking in Google Search Engine Results Pages (SERP) is how many back-links your website receives. Unfortunately, this factor is easily manipulated through black-hat SEO techniques, such as invisible text, keyword stuffing, and creating “fake” websites that back-link to the website you’re trying to optimize.
As a result of this, Google has instead chosen to look into social signals like Tweets, Facebook posts, Google +1’s and other social signals, as a non-manipulated way of getting links. Now, social media and SEO can work together to give your website the back-links it needs for SEO. Late last year, Twitter results now show up in Google searches. If you can imagine a potential customer seeing a tweet from your business in a Google keyword search, know that it can happen.
Content Marketing Through Social Media Channels
Remember part 4? Website Freshness? How to you keep a website fresh? Add content on a regular basis.Then, SEO that new content so it shows up in various keyword, locality and long-tail Google searches. Once that content is optimized for SEO, then you blast it out over social media. So when they click on the post on social media, it drives them to your website where they read the content and thus, increase dwell time (and decrease bounce rate) on your website , all of which Google measures, all increasing your website SEO.
So in a nutshell, SEO helps the content show up in Google, Yahoo and Bing searches. The content keeps the website fresh which also helps in search rankings. That content is shared over social media channels, where it gets shared again and again and drives traffic to your website. Now it’s a bit more complicated than that, but you get the idea. It works. Much like mixing liquid oxygen and kerosene with a shower of sparks, got us to the moon, mixing Content Marketing, SEO and Social Media all drive visits to your website.
Lastly, one other benefit is people search differently. I like Chrome and Google, while others use Explorer and Bing and still others use Firefox and Yahoo. But you need to understand that still others don’t use Google, Bing or Yahoo to search. Some use social media to search, and you need to understand that search engine optimization includes the search that happens on social media search engines.
It’s entirely possible that people will discover your company’s content distribution after searching for content marketing-related tweets with Twitter’s search engine. Businesses that lend themselves to engaging visual content can benefit from making their presence visible in Pinterest and Instagram by using hashtags and properly categorizing their content.
It’s not unlikely that if someone wants to check out your company, they might open Twitter or Facebook and do a quick search to see what kind of presence you have. Google+, YouTube, and of course LinkedIn, are also search engines.
Now this may seem like more of a branding advantage than a specific SEO advantage, but the SEO benefit is significant. Increasing your presence on social media, through increased engagement and high quality content distribution, leads to increased online brand presence. That increased social media presence is going to lead to more direct searches on Google, and the more direct searches your company receives, the higher it’s likely to rank for specific keywords. It’s a complicated relationship, but it begins with having a strong presence on social media, a content marketing program, and SEO. It ends with greater search visibility in the search engine rankings across a wider variety of keyword, locality and long-tail (multiple stacked keywords) searches.
5 SEO Best Practices in 2016 – SUMMARY
- Get a Mobile Friendly Responsive Website and don’t use the “Build you own” sites that block image and other media from being indexed by Google.
- Use relevant customer focused website text mixed with judicious use of strategic keywords and phrases. Write for the audience first and Google second.
- Use images, video, PDF’s, MP3’s, etc and make sure they are all properly tagged with a title, description and alternate info for increased SEO on targeted digital marketing efforts, on every page and every blog post.
- Keep the website as “fresh” as possible. Add new text to existing pages, or even better, create new pages as often as possible allowing you to “drill down” and target multiple keywords that may be missed on the main site.
- Brand yourself on the web by using 3 powerful tools – Content Marketing, Social Media and Search Engine Optimization, that when mixed together, increases you website SEO, drives visitors to your website and customers to your door.
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