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The Biggest Problems With Content Marketing

the biggest problems with content marketing

One of the biggest problems with content marketing is that too many marketers do not know the first thing about marketing. Here are the biggest issues.

The Biggest Problems With Content Marketing

One of the biggest problems with Content Marketing? Most marketers today have fallen into the Valley of the Buzzwords. Marketing today, tomorrow and forever, is still marketing. Here is an incomplete list of common buzzwords meant to impress you, but we are pretty sure you will get the idea…

  • the-biggest-problem-with-content-marketing-buzzwordsInbound Marketing
  • Digital Marketing
  • Growth Hacking
  • Local Search Marketing
  • Creative Marketing
  • Adaptive Marketing
  • Analytic Marketing
  • Bounce Negation Marketing
  • Cornerstone Marketing
  • Direct Marketing
  • Engagement Marketing
  • Permission Marketing
  • Dynamic Marketing
  • Performance Marketing
  • Search Engine Marketing
  • Social Media Marketing
  • Viral Marketing¬†
  • Keyword Marketing
  • Funnel Marketing
  • and one of our favorites… “Smarketing”

What do they all have in common?

Marketing.

The Biggest Problems With Content Marketing

the biggest problems with content marketingIn no small way…content marketing has been around for over 100 years. Ever since the John Deer Company started printing “The Furrow” magazine way back in 1895.

It’s nothing new…Content Marking relies on the web and even the internet is is 25 years old.

So how to you reinvent marketing? Easy.

Rename it!!!

The Biggest Problems With Content Marketing – Buzzwords

Take a look at the Merriam-Webster definition of “Buzzwords”¬† Of particular note…

an important-sounding usually technical word or phrase often of little meaning used chiefly to impress laymen.

Now, there is marketing and there is content marketing.

And that’s about it. Content Marketing has outlived the buzzword lifespan and is, indeed a proven way to market your business, utilizing the internet in two primary ways.

  • Google Search Return Pages for a commonly searched phrase or locality, or more commonly, both.
  • Social Media Platforms

The correct way to do content marketing adds the “active buyers” searching on Google (or Bing or Yahoo) to the “passive buyers” on Social Media creating a powerful synergy, crafting a strategy that leads both passive and active customers directly to you.

Problem 2 – Most “Content Marketers” have their head up their…

the biggest problems with content marketing - SEO unawarenessAdditionally, one of the biggest problems with content marketing (in addition to the overuse of buzzwords) is most all of the companies calling and emailing you, are not Google Partners, nor are they even practicing Google Best Practices.

And since Content Marketing relies heavily on Search Engine Optimization (SEO), wouldn’t that be just kind of important?

You Think?

The Bottom Line

There are plenty of ways to market a business. Content Marketing is the leading way to increase your digital footprint.

Whatever the marketers are naming it today, Content Marketing is simply…

Content Marketing.

For a complete in-depth take on the do’s and don’t of Content Marketing, read the Web It 101 Guide to Content Marketing.

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