You see it all the time; high tech companies with low tech web presence. And you ask yourself, “is this company still in business?”
High Tech Companies With Low Tech Web Presence
It’s almost laughable, if it wasn’t so sad.
It doesn’t matter if you are looking through the Federal Government System for Award Management (SAM) or the SBA Dynamic Small Business Search (DSBS), or just using Google, you come across technology companies that have a web presence that is reminiscent of the AOL days, or in some cases, BBS days,
And what do government purchasing agents, commercial entities and the general public think to themselves when they pull up the website?
Is this company still in business?
High Tech Companies With Low Tech Web Presence
First…what is a high technology company?
- Aerospace (SpaceX or Lockheed Martin – which has a mobile friendy site?)
- Artificial Intelligence
- Computer Engineering
- Information Technology
- Fiber Optics
- Nuclear Physics
Yet almost half of these types of companies have websites that only work properly on a PC. And even on a desktop/ laptop many of them look very aged by today’s website standards.
Is that the image you want to portray?
As we have passed the halfway point of 2016 and barrel into 2017, and a quick survey of the SBA DSBS shows;
- 41% of technology company’s websites are not mobile friendly.
- 29% of technology companies have no website.
Let’s look deeper.
4 out of 10 small businesses that registered with the Federal Government looking to sell technology products and services have websites that don’t work correctly on a smartphone. 2017 marks the 10 year anniversary of the IPhone, and 4 out of 10 websites don’t work on it? HUH? Really?
You are a technology company.
Stop and think what message that sends.
Stop and think about your branding for a moment.
Quick…name a high tech company. We will bet the farm that half will answer Apple and the other half will answer Google (and oddly no one will answer Microsoft – what does THAT tell you). Google has been telling businesses to get a mobile-friendly site for years, and Apple websites have always been way ahead of the curve.
Google changes their search algorithm almost daily, but big changes happen often and they have only ever announced one…months ahead of time. And that was back in January of 2015. They warned you that you will be “significantly impacted” in mobile searches if your website was not mobile friendly.
Then on April 21, 2015….they rolled it out. And websites that did not pass the Google Mobile Friendly Test…suffered declines in visits from 11% to 35 % and more.
Then in May 2015, Google announced that in the U.S, there are more mobile Google searches every month than tablet, laptop, and desktop combined (3/4G vs IP).
Yet apparently these technology companies have not fell across, quite literally, hundreds of pages on Google, Google Developers, Think with Google, Google My Business and more that implore you to have a mobile responsive design. Add in the 41 million search returns when googling “mobile responsive website” and still…. you have joined the ranks of other high tech companies with low tech web presence.
Hard to Believe.
Far too many businesses of all types, still don’t have websites. “All my business is referral” Great! So everyone has you in their contacts on their phone, because I call my boss every day, but I tap on his name, not his number. And if you offered me $200 to give you his number without pulling out my phone, you’d still have a fistful of $20’s. If all your business is referral you need a website more than anyone I have ever talked to.
On the government side, the DSBS website information is pulled directly from the SAM. But the SAM doesn’t ask you for your website, it asks you for the “URL”.
Now we can understand a food caterer not knowing what a URL is and perhaps leaving the field blank, but a tech firm? Worse, if the website field is blank on both the DSBS and the SAM, and you then Google the business name. Boom! There it is! But for some reason, you spent the better part of the business day (or several days) registering to sell to the government, but you didn’t know what a URL is and you apparently decided not to “Google it”.
Then of course you have the firms that insist they don’t need a site at all…right. So then you don’t need internet service at your business either, right? Oh, it’s because your customers use Google, just not for you, right? Isn’t that special.
Shame on you. (and that is probably exactly what the purchasing agent is thinking when they pull you up in the DSBS)
Studies show roughly 8 out of 10 consumers look online for the company website before making a purchase. In the B2B world, 9 out of 10 do online research before a purchase.And if you don’t think the government will want to see your website before spending coin, you have really wasted your time registering on SAM.
The bottom line is, for any company, your website is you. It works 24/ 7 and doesn’t take vacations, lunch breaks, or even smoke breaks. It’s the first impression for almost all of your customers, and the last impression for many buyers. For a technology firm to have a “desktop” only website today, that looks like someone dropped a postage stamp on my phone screen, is nothing short of ridiculous.
Why lose customers because they use technology looking for a technology firm?
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