Social Media Management
There are many benefits to a strong presence on Social Media. Not there yet? Or a basic presence that need a fire lit? Or you are a hold-out? A sceptic? Read on.
Social media is an easy way to learn more about your audience
For any businesses in any industry, the key to success is knowing your audience. Social media makes this possible, and easier to accomplish than ever before. You can learn age and gender of visitors, the dominant languages spoken, location and much more. This knowledge can help you cater campaigns and product offers to your target audience, which will provide you a far better ROI.
Social media helps target audiences more effectively
Geo-targeting is an effective way to send your message out to a specific audience or demographic based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience. For example, if you want to send out a post to people who speak Spanish, geo-targeting is an easy and effective way to do it.
Social media allows you to receive instant feedback from your customers’ perspective
Social media for business gives you instant access to positive or negative feedback, which provides you with valuable insights on the customer perspective. For example, if you launch a new product or service and share it on social media, you’ll instantly learn what your customers think of it.
Social media helps find new customers and expand your audience
Social networks like Twitter allow small businesses to locate their current customers or seek out potential customers. People search on Facebook, Instagram, Google+ both with and without hashtags. It is a simple way to grow a customer base.
Social media increases website traffic and search rankings
So you have a website for your company, right? Now what? One of the best benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Improve market intelligence and get ahead of your competitors with social media
With social media monitoring you can gain key information on your competitors, therefore improving your market intelligence. This kind of “intel” will allow you to make strategic business decisions in order to stay ahead of your competition. For example, you can create search through Facebook posts or Twitter feed to monitor mentions of your competitor’s name or product. Based on your search results, you can improve your business to offer something your competitors are missing or neglecting.
Share content easier and faster with social media
In the past, businesses faced the challenge of ensuring their content reaches their customers in the shortest possible time. With the help of social media, sharing content got easier and faster. When you have an idea, place a call to your Web It 101 account manager, and a professionally written post (with full SEO) can be ready to post in a few hours.