Inbound Marketing in Spartanburg and Upstate SC – Convert new prospects into customers through Social Media and Google/ Bing Search Results.
Inbound Marketing in Spartanburg – Content Marketing
Let’s start with an example. You own a business in the Tampa Bay Florida area. Your business is in a strip plaza. You have a small problem to deal with and you are praying it does not become a big problem. You intend to fire a “difficult” employee with a short temper. If you were in a hi-rise, you could call down to the building security for an escort, but that option is not available. So you take a quick look online for “Employee Termination Security Tampa“.
And if you click on that link above, you’ll see that the first 2 listings on the first page of search results are the same business.
The very first listing is content marketing that leads directly to relevant information on the ESS Global Website.
The second listing is The ESS Facebook page with the Content Marketing post on Employee Termination Security.
This is but one of hundreds of examples we could share.
- Google indexes Content Marketing
- Google indexes Social Media
- Combine both and you have Inbound Marketing
Does it work?
They get calls.
They get jobs.
Would it work in Spartanburg? Or Greer? Or Greenville? Well, if it works in a big city like Tampa Bay, it would likely work just as well, if not better, no matter what type of business you have.
Inbound Marketing in Spartanburg – Content Marketing and SEO
Now, let’s talk a minute about SEO. Search Engine Optimization (SEO) involves optimizing text (H1,2,3, Structured Data, Rich Snippits and more) Pictures (Desc, Title, Alt Info, Caption), Video (Description, OpenGraph, MicroData), Keyword Research and much, much more to insure that the inbound marketing is taking every advantage of Google Best Practices.
For a primer on How SEO and Content Marketing combine to create a process of attracting the attention of prospects, via content creation, before they are even ready to buy, CLICK HERE.
Inbound Marketing in Spartanburg – It’s one of the best and most cost-effective ways to convert strangers into customers and promoters of your business.
Inbound marketing is an approach that is focused on attracting customers through content and interactions that are relevant and helpful — not outbound marketing like the loud car dealer ads on TV. With inbound marketing, your potential customers find you through active digital channels such as company blogs, search engines, and social media — unlike outbound marketing, which fights for their attention.
By creating content designed to address the needs and problems of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.