Since the introduction of the iPhone in 2007, smartphones have permeated our lives. Small business mobile friendly websites are a must have.
Small Business Mobile Friendly Websites
Smart phones are all around us. These devices allow for communication, e-commerce, and social interaction on a level never previously seen. This creates tremendous opportunities for every business owner, since now we are no longer tied to our desks to search for information on products and services. We can now do it anywhere and anytime.
Today’s typical consumer owns at least one mobile device, and according to Marketo’s Mobile Benchmark Survey, nearly half (49%) of those surveyed own two or more mobile devices.
Yet as of October 2016, nearly 6 of 10 small businesses don’t have a mobile-friendly website. More than half of small business mobile websites do not pull up correctly on a smartphone
Having a mobile-friendly website is a must if you want to keep users happy, and have your website appear near the top of Google’s (mobile) search engine. Did you catch that? Google has separate search engines for desktop and mobile (and Bing followed suit). If the website isn’t mobile-friendly, it will be towards the bottom of Google’s (mobile) search list. Effective well over a year ago (April 21, 2015), Google implemented changes to their mobile search algorithm in an effort to prevent negative user experiences caused by mobile-unfriendly websites, and prevent users from getting stuck on a frustrating desktop site with their mobile devices. With the increasing demand for mobile compatibility across the board, businesses with websites that are not mobile-friendly have been suffering greatly by not only dropping in Google mobile search rankings, but causing frustration among potential customers.
With a mobile-friendly site, users are able to navigate with ease. The easier it is for the user to maneuver a site on their mobile phones, the longer they will stay on that website and the more likely they will engage in business or purchase a product from that website.
It really doesn’t matter who you sell to, or what you sell. Consumers, B2B, even government. Nobody likes a frustrating site. That’s right. Businessmen and government buying agents actually have smartphones as well. They look for small business mobile websites as well.
Pull up your website on any smartphone.
- Did the page load quickly?
- Are the links properly spaced?
- Are the fonts easy to read?
- Is the menu easy to access?
- Is the call to action clearly defined?
- Are all of the desktop features and information included in the mobile version?
If you come across any issues or answer “no” to any of the above questions, you’re not providing a mobile optimized experience and you’re not maximizing your website’s full potential.
There are tools you can use to check your site’s mobile-friendliness and speed. You can test it right on Google HERE. Keep in mind, however, that passing the Google test or other automated “mobile-friendly” tests, cannot fully assess the actual usability of the site. For that, you’ll need an actual user, but it’s a good start to let you know how to proceed.
The Mobile Revolution
The mobile revolution has experienced rapid adoption and transformation. Truly, barely anyone predicted how quickly mobile devices have flourished in the short time since their creation. Not only have the devices themselves and our adoption of them evolved, but the capabilities have also advanced rapidly. Since 2007 the standard mobile phone’s capabilities have expanded to replace almost every other peripheral device—from cameras, to maps, to calendars, to desktop computers. And oh, by the way, you can use them to call someone. In another few years, we’ll wonder how we ever got along without Google Auto. Google is beginning to win the auto war for dashboard space.
Mobile Responsive is the New Standard
Why did Google add mobile responsiveness to their mobile search algorithm and give it such great weight when calculating search results for a query? They’ve answered that. In the last 3 years mobile searches have increased 34X. That’s why. And if your website is not mobile friendly, and most importantly, user friendly, it’s only benefiting your competitors. The best part of small business mobile websites is the look awesome on a laptop or desktop as well. A mobile responsive website looks great on any device and no users get penalized!
The number one reason to include responsive design in your creative and marketing strategy is to create a consistent and engaging user experience across all devices. You want your customers to feel a connection with you on your website, across your email campaigns, and on your landing pages, no matter what device they use.
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